ABOUT SINGULAR

Singular is a bespoke sales representation and consulting firm dedicated to positioning high-end independent luxury hotels, villas, and destinations in the DACH leisure market. Tailor-made sales and marketing strategies are developed to secure a strong market presence while maximising return on investment.

Through creativity, precision, and fully customised action plans, Singular enables its partners to achieve sustainable growth. Each strategy is carefully designed to highlight the unique character of every property, whether a hotel, villa, or destination.

OUR MISSION

Redefining Sales Representation and Consulting

Singular is dedicated to redefining the way sales representation and consulting are approached in the luxury hospitality industry. By specialising in developing personalised strategies and providing representation services tailored to the unique needs of boutique hotels, luxury villas, and destinations. Committed to delivering exceptional results and maximising the market potential for our partners.

ABOUT ME

Zaida Marín

Originally from Barcelona, and well-settled in Cologne, Germany. Over the past decade, I have led Sales & Marketing Teams at world-renowned luxury brands including Armani Hotel Dubai, Park Hyatt Abu Dhabi, Park Hyatt Mallorca, Nobu Hotel Ibiza Bay, and Nobu Hotel Barcelona. I have successfully launched three hotels consecutively, including a complete rebranding project, bringing strong leadership and a results-driven vision to every role. Most recently, I have worked for a private family office, where I managed the commercial aspect of one of their business units, a short-term rental company, from rebranding to launching top-notch villas in key destinations. During my career, I have developed genuine connections and relationships within the luxury travel trade in Europe, and especially in the DACH market.